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According to Forrester Research, 71 percent of consumers expect to view in-store inventory online, while 50 percent expect to buy online and pick up in store. Pure-play e-commence giants continue to raise the bar and deliver the convenience today’s shoppers expect. How will brick-and-mortar retailers compete in this market?
Many retailers and grocers are leveraging their stores as part of their e-commerce fulfillment operation to preserve customer loyalty and gain a competitive edge. But, where to start? This industry brief serves as a guide for retailers considering in-store fulfillment as a way to solve the omni-channel execution challenge.
With industry analysts predicting that online sales will account for 11 percent of total retail U.S. sales by 2018, you can’t afford to improvise the execution of your omni-channel strategy.
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