What Does Omnichannel Mean to your Distribution Center Operations?
The eCommerce shift has taken the retail world by storm, and omnichannel is the brick-and-mortar sector’s response to that: It allows consumers to get what they want, however and whenever they want it. In fact, a brick-and-mortar retailer with omnichannel capabilities can potentially offer more benefits than a pure-play online retailer. An omnichannel retailer may have more shipping options or a store location that’s closer to customers, allowing for faster delivery and the option of online shopping with in-store pick-up.
Consumers demand and depend on omnichannel options, which likely have put a lot of pressure on your distribution center (DC) and fulfillment operations. You have to meet your customers’ needs while also keeping a close eye on the efficiency and profitability of your business.
How omnichannel specifically impacts your fulfillment operations depends on the nature of your business and what you want its future to look like. Are you in a position to take advantage of omnichannel opportunities now and down the road? Do you have a supply chain solution that can be the foundation of your DC operations?
You’ll need to think about the processes that you must change and improve to become more profitable in an omnichannel world. How can you execute even better? Do you have real-time inventory visibility? How do your current processes impact fulfillment center operations, both financially and operationally? The opportunities are out there, and knowing the considerations that factor into your response is key.
Omnichannel is permeating the DC environment, but we’re still in the dark about what tomorrow could bring. We’ve seen the distribution world change more in the past 3-5 years than it has in the past 20 years. What could the next 2-3 years bring? And are you ready for it?
With the right solutions and partners, you can be. As you think about your operations and what needs to change to keep up with omnichannel, make sure your partners are in a solid position to keep innovating and supporting you, so that your fulfillment and distribution can run quickly, accurately and profitably.
Watch this video to learn more about the impact of omnichannel on DC operations and the considerations for taking advantage of what this new world presents.